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Our Approach

It starts with the ingredients, our muse. We source untapped, nutrient-dense, vegan superfoods for our custom skincare extracts and pair them with clinical pro-grade actives, all blended in California for the benefit of our skin’s health. The ingredients we source do more—they’re often the same colorful + clean foods you’d pack your plate with for optimal whole body nutrition. There’s nothing questionable here—we’re dimethicone-, mineral oil-, paraben-, peg-, phthalate-, silicone-, artificial colors, and sulfate-free, with absolutely no animal testing—and like our recyclable glass packaging, fully transparent. Seriously: come check out our Transparent R+D Lab located at our Arts District, Los Angeles HQ where you can see our chemist at work.

 

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Youth To The People - Skincare - 100% Vegan

Stand up for your skin health. 

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Culture

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Youth To The People is for everyone—all skin tones, all genders, all people, all passions. We’re people for the planet, and we believe it’s our job to protect it and to come together for the people living on it.  

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True beauty is in unity. The beauty of standing together as one to protect our planet and our voice. 

 

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Family

Our grandmother Eva created her own skincare line in the Bay Area over 40 years ago—she was one of the first American estheticians, and one of the first to bring natural, botanical ingredients to the U.S. Eva fostered a love of botanical skincare in our family, and inspired two of her daughters to continue in the same practice. Watching the matriarchs of our family run successful skincare businesses inspired us to continue the family tradition of clean, pro-grade skincare, and ultimately to create Youth To The People. Greg + Joe

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Our Products 

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Our Founders: