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THE MOISTURIZER OF THIS GENERATION
Soothe and replenish dehydrated skin for
a life in forward motion.
THE MOISTURIZER OF THIS GENERATION
Soothe and replenish dehydrated skin for
a life in forward motion.
SHOP NOW
Reach for a Higher Standard
We create consciously-sourced, nutrient-dense premium superfood blends and pair them with clinical pro-grade, vegan actives for powerful results. Founded in 2015, Youth To The People continues its legacy as a California-based, family-owned brand built on three generations of professional skincare expertise, research, and mindful activism. We are skincare for all.
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100% Vegan
Cruelty-free = no animal products + no animal testing
Made in California
Three generations of skincare expertise rooted in California
Skincare For All
We create for all—all genders, all skin types, all skin tones. All people.

Best Sellers

Superfood Cleanser

Our powerful, but gentle daily face wash is formulated with cold-pressed antioxidants - kale, spinach, and green tea - to give your skin the ultimate cleanse.

[more]

It works effectively to prevent buildup in pores, remove makeup, and balance pH without drying or stripping. This is the green juice cleanse for your face.

[how-to-use]

  • Use twice daily in the morning and evening to prevent buildup in pores.
  • Wet face first. Put 1-2 pumps on wet hands, rub together into a light lather and massage into face and neck for 30 seconds to activate the cold-pressed antioxidants. Rinse thoroughly.

[ingredients]

Proprietary Superfoods Blend: Kale, Spinach, Green Tea, Alfalfa, Vitamins C, E, K

[ingredients-more]

Water (Aqua), Sodium Cocoyl Glutamate, Cocamidopropyl Betaine, Panthenol (Vitamin B5), Tocopheryl Acetate (Vitamin E), Ascorbic Acid (Vitamin C), Butylene Glycol, Brassica Oleracea (Kale) Leaf Extract, Spinacia Oleracea (Spinach) Leaf Extract, Camellia Sinensis (Green Tea) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Medicago Sativa (Alfalfa) Extract, Aloe Barbadensis (Aloe Vera) Leaf Extract, Natural Fragrance, Lecithin, Hydroxypropyl Methylcellulose, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Chlorophyll

[tips]

Tip:  For best makeup removal, Massage 1-2 pumps into slightly damp face and neck, add more water gradually as you massage for 1 minute. Rinse thoroughly.

[texture]

Texture: Gel

[scent]

Scent: Fresh, clean, herbaceous

[benefits]

Kale: This leafy veg is a must-have for more than just your morning juice. It's rich in skin-loving phytonutrients and vitamins C, E and K.

Spinach: A lightweight skin-soother that boasts a high natural moisture content and cooling properties.

Green Tea: An anti-inflammatory oil packed with essential fatty acids.

[claims]

100% Vegan ingredients

Cold-pressed extracts

Recyclable packaging

Made in USA

No animal testing

No parabens

No phthalates

No sulfates

[images]

 

[insta]

#youthtothepeople

[weight]

8.0oz

Kombucha + 11% AHA Exfoliation Power Toner

The newest addition to your nightly routine. This triple-action power toner blends 8% lactic acid and 3% glycolic acid to smooth skin texture and minimize the appearance of pores. The two ferments, kombucha black tea, and tree bark work as prebiotics to enhance the skin’s natural microbiome.

1 WEEK RESEARCH RESULTS
    →  Appearance of pore size was reduced*
    →  Skin looked brighter & more radiant**
    →  Skin looked visibly clearer**
    →  Skin felt softer, smoother & firmer** 


*In an independent clinical testing panel of 32 people age 25 to 55 / **In an independent self-reporting consumer test of 32 people age 25 to 55

 

[how-to-use]

At night after cleansing, saturate a (reusable) cotton pad and sweep over clean, dry face and neck. Do not rinse off. Use 3-5x per week, gradually working up to nightly use.

You may experience brief tingling and redness. Always use a broad spectrum SPF as part of your daily skincare routine.

Perfect PM Pairings:

[ingredients]

Proprietary Super Tea Blend: Kombucha Black Tea Ferment, Tree Bark Ferment, Ginger, Lactic Acid + Glycolic Acid, Citrus Bioflavonoids, and Lemon Water Extract

[ingredients-more]

Aqua/Water/Eau (Aqua), L-Arginine, Lactic Acid, Glycolic Acid, Pentylene Glycol, Glycerin, Betaine, Phenoxyethanol, Potassium Sorbate, Zingiber Officinale (Ginger) Water, Citrus Limon (Lemon) Fruit Water, Saccharomyces/Xylinum/Black Tea Ferment, Tetrasodium Glutamate Diacetate, Pichia Ferment Lysate Filtrate, Caramel

[tips]

Tip: The combination of ingredients in our Toner not only exfoliate but work synergistically to retain hydration. This effect can cause the product to feel ‘tacky’. We recommend layering your preferred moisturizer over this product for the best results.

[texture]

Texture: Liquid, Lightweight

[scent]

Scent: No scent or added fragrance

[benefits]

Kombucha Black Tea Ferment: Source of potent peptides that work as prebiotics to enhance the skin’s natural microbiome.⁠

Tree Bark Ferment: Helps firm the look of skin to help reverse the look of oxidative damage. ⁠

Ginger: Anti-aging superfood that enhances the AHA’s ability to smooth skin texture.⁠

Lactic Acid & Glycolic Acid: Revitalize dull or dry skin, smooth skin texture, and reduce the appearance of pores.⁠

Citrus Bioflavonoids & Lemon Water Extract: Helps to scavenge pollutants from the skin.⁠

[claims]

100% Vegan ingredients

Recyclable packaging

Made in USA

Non-comedogenic

No animal testing

No dimethicone

No parabens

No phthalates

No fragrance

No PEGs

[images]

[insta]

#youthtothepeople

 

[weight]

4.0oz

 

Superberry Hydrate + Glow Dream Mask

The ultimate hydrating radiance boost. This overnight mask deeply hydrates, plumps and brightens with powerful, antioxidant-rich superberries and THD ascorbate, the latest clinically-proven form of stable Vitamin C. This formula helps to target dullness and uneven skin tone for brighter, more radiant skin.

[more]

Formulated with four vital hydrators - Squalane, Hyaluronic Acid, Glycerin, and Betaine - the Dream Mask plumps and locks in moisture to repair dehydrated skin.

[how-to-use]

At night, apply an even layer to freshly cleansed skin before heading to bed. Follow your regular cleansing routine in the morning. Use nightly for best results.

[ingredients]

Proprietary Superberry Blend: Maqui, acai, prickly pear, goji berry, sunflower, moringa, squalane.

[ingredients-more]

Water/Aqua/Eau(Aqua),Glycerin, Helianthus Annuus (Sunflower) Seed Oil, Glyceryl Stearate, Cetyl Alcohol, Betaine, Isopropyl Myristate, Stearic Acid, Opuntia Tuna (Prickly Pear) Extract, Euterpe Oleracea (Acai) Fruit Extract, Lycium Barbarum (Goji) Extract, Aristotelia Chilensis (Maqui) Fruit Extract, Moringa Oleifera Leaf Extract, Tetrahexyldecyl Ascorbate (Vitamin C), Phenoxyethanol, Glyceryl Stearyl Citrate,Tocopheryl Acetate (Vitamin E), Glyceryl Laurate, Squalane Olive, Carbomer, Hyaluronic Acid, Allantoin, Panthenol (Vitamin B5), Ethylhexylglycerin, Xanthan Gum, Natural Fragrance, Riboflavin (Vitamin B2)

[tips]

Tip:  Mix a drop of Superberry Hydrate and Glow Oil for an added radiance boost.

[texture]

Texture: Rich cream

[scent]

Scent: Bright, fruity, juicy

[benefits]

Maqui: The most antioxidant dense fruit in the world. This rare superberry helps combat free radicals.

Vitamin C (THD Ascorbate):  Super potent and non-irritating. Vitamin C firms and brightens the look and feel of skin.

Squalane: Mimics your skin’s natural oils to boost skin hydration without the risk of clogged pores.

Prickly Pear: Extremely hydrating. Helps ease signs of redness.

[claims]

100% Vegan ingredients

Cold-pressed extracts

Recyclable packaging

Made in USA

No animal testing

No parabens

No phthalates

No dimethicone

[images]

[insta]

#youthtothepeople

[weight]

2.0oz

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HOW:

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Shop by Skin Type

Your Youth Regimen Kit → Combo

Five essentials your skin needs to deep cleanse pores and provide essential lightweight hydration. Crosslinked hyaluronic acid provides vital moisture while flash absorbing superberry oil seals in hydration for balanced skin and a healthy glow. 

Your perfect fit if:

  • Your skin is both oily in the t-zone and dry in other areas of the face
  • You are looking for products to balance skin 
  • You are looking for products that are lightweight and non-congestive
  • It can be hard to find a routine that addresses your many needs 
  • Your pores are more apparent on a third of your face

[how-to-use]

➜ AM ROUTINE

  1. Cleanse with Superfood Cleanser 

    1. Massage 2 pumps of Superfood Firm + Brighten Serum to damp skin

    2. Warm-up 2-3 drops of Superberry Hydrate + Glow Oil in palms of hands, then press onto face and neck

      1. Massage Superfood Airwhip Moisture Cream to face and neck

        ➜ PM ROUTINE

        1. Cleanse with Superfood Cleanser

        2. Apply Kombucha +11% AHA Exfoliation Power Toner to a cotton round and sweep over the face and neck, avoiding contact with eyes - use 3-5 times per week

        3. Massage 2 pumps of Superfood Firm + Brighten Serum

        4. Warm-up 2-3 drops Superberry Hydrate + Glow Oil in palms of hands, then press onto face and neck

        5. Apply Superfood Airwhip Moisture Cream to face and neck

        [ingredients]

        Proprietary Superfoods Blend: Kale, spinach, green tea, alfalfa, vitamins C, E, K.

        Proprietary Superberry Blend: Maqui, acai, prickly pear, goji berry, sunflower, jojoba, moringa, squalane.

        Proprietary Adaptogen Blend: Ashwagandha, Rhodiola, Reishi, and Holy Basil

        Proprietary Super Tea Blend: Kombucha Black Tea Ferment, Tree Bark Ferment, Ginger, Lactic Acid + Glycolic Acid, Citrus Bioflavonoids, and Lemon Water Extract

         

        [benefits]

        Reset your complexion and help to boost skin’s health.

        [claims]

        100% Vegan ingredients

        Cold-pressed extracts made in the USA

        Recyclable packaging

        Made in USA

        No animal testing

        No parabens

        No phthalates

        No dimethicone 

        [images]

        [insta]

        [weight]

        ($228 Value)

        Your Youth Regimen Kit → Dry

        Five essentials that work in harmony to gently cleanse and deeply condition dry dehydrated skin, replenishing vital moisture. Adaptogens and peptides help skin cope with modern-day environmental stressors.  

        Your perfect fit if:

        • Your skin feels dry, tight and even flaky 
        • Your skin can appear dull and lackluster
        • You experience sensitivity and discomfort
        • You are looking for products that provide deep hydration and moisture 
        • You have a smaller pore size, with your largest pores being more apparent on each side of the nose 

        [how-to-use]

        ➜ AM ROUTINE

        1. Cleanse with Superfood Cleanser

        2. Spray Adaptogen Soothe + Hydrate Activated Mist generously to face and neck

        3. Massage in 2 pumps of Superfood Firm + Brighten Serum to damp skin

        4. Warm-up 2-5 drops of Superberry Hydrate + Glow Oil in palms of hands, then press onto face and neck

        5. Warm Adaptogen Deep Moisture Cream in palms of hands and then massage into face and neck

        ➜ PM ROUTINE

        1. Cleanse with Superfood Cleanser

        2. Apply Adaptogen Soothe + Hydrate Activated Mist generously to face and neck

        3. Massage in 2 pumps of Superfood Firm + Brighten Serum

        4. Warm-up 2-5 drops Superberry Hydrate + Glow Oil in palms of hands, then press onto face and neck

        5. Warm Adaptogen Deep Moisture Cream in palms of hands and apply to face and neck


        [ingredients]

        Proprietary Superfoods Blend: Kale, spinach, green tea, alfalfa, vitamins C, E, K.

        Proprietary Superberry Blend: Maqui, acai, prickly pear, goji berry, sunflower, jojoba, moringa, squalane.

        Proprietary Adaptogen Blend: Ashwagandha, Rhodiola, Reishi, and Holy Basil

        [benefits]

        Reset your complexion and help to boost skin’s health.

        [claims]

        100% Vegan ingredients

        Cold-pressed extracts made in the USA

        Recyclable packaging

        Made in USA

        No animal testing

        No parabens

        No phthalates

        No dimethicone  

        [images]

        [insta]

        [weight]

        ($242 Value)

         

        Your Youth Regimen Kit → Oily

        Five essentials that work in harmony to deep cleanse without over-drying, provide lightweight hydration and detoxify. Our proprietary cold-pressed superfood blend delivers vital antioxidants and vitamins while hyaluronic acid retains essential hydration.  

        Your perfect fit if:

        • Your skin is oily and visibly shiny
        • You are looking for products that are lightweight and non-congestive
        • You are concerned with blackheads and large pores
        • Your pores are more apparent on approximately half of your face

         

        [how-to-use]

        ➜ AM ROUTINE

        1. Cleanse with Superfood Cleanser  

        2. Apply two pumps of Superfood Firm + Brighten Serum to damp face and neck

        3. Warm-up Superfood Airwhip Moisture Cream in the palms of your hands and massage onto face and neck

        PM ROUTINE 

        1. Cleanse with Superfood Cleanser  

        2. Apply Kombucha + 11% AHA Exfoliation Power Toner to a cotton round and sweep over the face and neck, avoiding contact with eyes

        3. Warm Superfood Airwhip Moisture Cream in the palms of hands and massage onto face and neck


          AM or PM

          2-3 times per week apply a generous layer of Superfood Skin Reset Mask to clean skin for 20 minutes, then rinse and follow with your skincare routine.

          [ingredients]

          Proprietary Superfoods Blend: Kale, spinach, green tea, alfalfa, vitamins C, E, K.

          Proprietary Superberry Blend: Maqui, acai, prickly pear, goji berry, sunflower, jojoba, moringa, squalane.

          Proprietary Adaptogen Blend: Ashwagandha, Rhodiola, Reishi, and Holy Basil

          Proprietary Super Tea Blend: Kombucha Black Tea Ferment, Tree Bark Ferment, Ginger, Lactic Acid + Glycolic Acid, Citrus Bioflavonoids, and Lemon Water Extract 

          [benefits]

          Reset your complexion and help to boost skin’s health.

          [claims]

          100% Vegan ingredients

          Cold-pressed extracts made in the USA

          Recyclable packaging

          Made in USA

          No animal testing

          No parabens

          No phthalates

          No dimethicone 

          [images]

          [insta]

          [weight]

          ($228 Value)

           

          #youthtothepeople

          You are our people, share your story with us.